Your story is unique. How you tell it should be, too.
It's essential that your audience understands what really makes your company special. So we jump right in and immerse ourselves into your world with our simple, yet effective three-step process.
Our process:
Step 1: Strategic
development
To kick off each project, we work with you to map out your business challenges, isolate the brand truth(s) and RTBs, and align on the creative strategy.
Step 2: Creative vision
Next, we explore compelling ways to bring your brand truth to life. Then, we ideate and iterate quickly on conceptual directions, and finally collaborate to land upon a creative concept that’s engaging, different, and works across whatever mediums and channels are needed.
Step 3: Production
and execution
Finally, we oversee the full production process with attention to detail at every step, while also staying open to creative innovations throughout the process. We also monitor the creative when it’s live, to help you learn from the results, and adjust the work as necessary.
Chris Gatewood
Creative Director
With more than two decades of creative projects under his belt, Chris was initially drawn to advertising from his passion of communicating big ideas in surprising yet understandable ways that resonate quickly with audiences. Excited by the promise of telling stories in an entirely new way, he transitioned into the digital space in 1998 when he took a position as the first copywriter at the pioneering shop Red Sky Interactive. Over the years Chris has developed award-winning creative for clients such as Miller Brewing, Coca-Cola, Nike, Electronic Arts, adidas, Dolby, Toyota, Cisco, and more. On the side, Chris loves playing soccer, eating green chile, reading stories well told, and spending quality time with his wife and two children.
Chris Gatewood
Creative Director
With more than two decades of creative projects under his belt, Chris was initially drawn to advertising from his passion of communicating big ideas in surprising yet understandable ways that resonate quickly with audiences. Excited by the promise of telling stories in an entirely new way, he transitioned into the digital space in 1998 when he took a position as the first copywriter at the pioneering shop Red Sky Interactive. Over the years Chris has developed award-winning creative for clients such as Miller Brewing, Coca-Cola, Nike, Electronic Arts, adidas, Dolby, Toyota, Cisco, and more. On the side, Chris loves playing soccer, eating green chile, reading stories well told, and spending quality time with his wife and two children.
Chris Gatewood
Creative Director
Dixie Ricards
Production Director
Bringing a diverse background delivering successful projects in marketing, technology, education, fashion and construction, Dixie has seen it all. She discovered her passion for managing creative projects and teams when she lead a group at Stitch Fix from inception through the launch of their Men’s clothing line, and has since brought that experience to creative projects for brands like Visa, Align Technologies, Fujitsu, TRS Healthcare, BikeLink, Icon Parking, Lobby Capital and more. In her free time, Dixie designs and renovates homes, takes care of her many, many house plants, and tries to get outside.
Dixie Ricards
Production Director
Bringing a diverse background delivering successful projects in marketing, technology, education, fashion and construction, Dixie has seen it all. She discovered her passion for managing creative projects and teams when she lead a group at Stitch Fix from inception through the launch of their Men’s clothing line, and has since brought that experience to creative projects for brands like Visa, Align Technologies, Fujitsu, TRS Healthcare, BikeLink, Icon Parking, Lobby Capital and more. In her free time, Dixie designs and renovates homes, takes care of her many, many house plants, and tries to get outside.
Dixie Ricards
Production Director
Connor Stock
Strategy Director
Before he could form full sentences, Connor was already playing musical phrases on the piano. Through his passion for music and sound, he found his true calling in creative storytelling–first as a voice director for award winning video games such as Telltale’s The Walking Dead and Minecraft Story Mode, and then as a creative strategist and producer for brands including Intel, Apple, Visa, Fujitsu, Indigo Healthcare, and Sentient Jets. When he’s not helping brands make an impact, you can find Connor in the music studio, working on his TV pilot scripts, or in the kitchen trying (but not necessarily succeeding) a new recipe.
Connor Stock
Strategy Director
Before he could form full sentences, Connor was already playing musical phrases on the piano. Through his passion for music and sound, he found his true calling in creative storytelling–first as a voice director for award winning video games such as Telltale’s The Walking Dead and Minecraft Story Mode, and then as a creative strategist and producer for brands including Intel, Apple, Visa, Fujitsu, Indigo Healthcare, and Sentient Jets. When he’s not helping brands make an impact, you can find Connor in the music studio, working on his TV pilot scripts, or in the kitchen trying (but not necessarily succeeding) a new recipe.
Connor Stock
Strategy Director
Andrew Schmeling
Creative Director
Starting in traditional advertising, Andrew quickly found his sweet spot in developing creative brand work. He brings the rigor of strategic advertising approaches and combines it with a passion for brand storytelling, interactivity, and new media, to help brands put a strong, authentic foot forward everywhere they show up for their audiences. Andrew has led creative accounts working at some of the industry’s largest agencies. He’s managed award-winning accounts for clients such as Electronic Arts, adidas, Burton Snowboards, Mitsubishi Cars, Toyota Racing, Jim Beam Brands, Youtube, and many others. In his spare time Andrew loves spending time with family and taking extremely cute and creative photos of his son Leo.
Andrew Schmeling
Creative Director
Starting in traditional advertising, Andrew quickly found his sweet spot in developing creative brand work. He brings the rigor of strategic advertising approaches and combines it with a passion for brand storytelling, interactivity, and new media, to help brands put a strong, authentic foot forward everywhere they show up for their audiences. Andrew has led creative accounts working at some of the industry’s largest agencies. He’s managed award-winning accounts for clients such as Electronic Arts, adidas, Burton Snowboards, Mitsubishi Cars, Toyota Racing, Jim Beam Brands, Youtube, and many others. In his spare time Andrew loves spending time with family and taking extremely cute and creative photos of his son Leo.
Andrew Schmeling
Creative Director
Services include:
Branding
Strategic brand audits
Brand exploration and development
Rebranding/brand expansion
Competitive brand/creative research
Business-to-brand strategy mapping
Messaging architecture development
Logo development and design
Content strategy
Audience research
Strategic content development
Thought leadership content development
Campaign planning
Brief development
Creative concepting
Design, development and production
Creative direction
Copywriting
Art direction
Graphic design production
Print and event design
Video production
Animation
Web design
Sales enablement
Stakeholder interviews and market research
Pitch deck concepting and development
Sales collateral writing and design, including sales sheets, white papers, blog posts, email, and more
